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Responsible breeders need better tools report by Purina finds

Dog breeders are navigating more complexity than ever before. Growing demand for puppies, evolving regulations and growing expectations from pet owners mean that today’s breeders are expected to meet high standards all while staying true to the values that brought them into this work in the first place.

Spring clean your dog breeding records: Step-by-step guide

Whether you’re a seasoned breeder or just starting with your first litter, a little effort with your records in spring helps you avoid a lot of hassle later.

New: Auto suggestions for breeds in Breedera

At Breedera, we’re always working to make your experience as smooth and efficient as possible. That’s why we’re excited to announce a new feature: Auto suggestions for breeds!

New: Breeder Boosts bringing dog breeders relevant offers and content

Breeder Boosts bring dog breeders curated offers, helpful tips and expert insights tailored to your breeding programme.

Meet Breedera at Westminster Kennel Club Dog Show 2025

We’re excited to announce that we’ll be attending the 149th Annual Westminster Kennel Club Dog Show presented by Purina Pro Plan.

The Dog Breeder’s Roadmap – How to thrive in 2025

We’ve rounded everything you need as a responsible dog breeder to thrive in 2025. Check out our complete roadmap.

Reflecting on 2024: A year of growth, community and impact

As 2024 draws to a close, we’re taking a moment to reflect on what has been an incredible year for Breedera.

Feeding your pregnant dog | A guide for dog breeders

Feeding your pregnant dog the right diet not only supports the mother’s well-being but also gives her puppies the best start in life. Welcoming a new litter into the world…

HMRC clampdown on dog breeders – everything you need to know

This guide helps you understand what the recent HMRC clampdown on dog breeders means for you and how you can respond confidently.

New feature: Organise your dogs list in Breedera

Our new release allows dog breeders to organise and filter dogs in Breedera with a few quick taps of your fingers.

Breedera leads talk on Pet Care and VetTech at Leeds Digital Festival

Mike White, Founder and CEO of Breedera hosted a talk at Leeds Digital Festival 2024, sharing his journey from from a simple idea to a transformative app that’s helping dog breeders around the world.