As 2024 draws to a close, we’re taking a moment to reflect on what has been an incredible year for Breedera. Thanks to the support of our amazing community of dog breeders, partners and team members, we’ve reached some exciting milestones that have helped us grow and innovate.  

Here’s a look back at out highlights over the last year: 

Attending some of the biggest events in Pet Care and Tech

This year, we had the privilege of sharing our vision and expertise at some of the biggest events in pet care and technology.  

Mike, Founder of Breedera at Crufts 2024

Petcare Innovation Europe

Mike White, Breedera’s Founder and CEO took the stage to discuss how technology is shaping the future of breeding and pet care, as well as how responsible breeders are addressing the growing need for solutions to prevent pet abandonment. Read more about the event here. 

Crufts 2024

Crufts is the world’s most iconic dog show.  

This year, we were thrilled to be part of the action once again. From meeting breeders face-to-face to sharing how Breedera can make their lives easier, our time at Crufts is always unforgettable.  

Catch our full recap here. 

Leeds Digital Festival – PetTech

We were honored to speak about how Breedera uses cutting-edge technology to solve real-world problems for breeders as well as host a panel of animal care experts from Trakia University-Stara Zagora, alongside Sam Hoste from Quantech Solutions. 

See the write-up. 

Game-changing app improvements for dog breeders

We’re always working to make Breedera more intuitive, helpful, and aligned with breeders’ needs. In 2024, we introduced several updates that make managing your program easier than ever. 

Breedera filters feature

Puppy profiles with auto-birthdays

Automatically populate the breed and birthdays of your new pups, so all you need to do is add the name, sex and collar colour. 

Learn more.  

Log dog breeding records even faster

We streamlined the process of adding dog records to the Breedera app, making it easier and quicker than ever. Now, all you need to provide is the name, breed, and sex of any new dog, and you can go back in later to add more details if you wish. 

Learn more.  

Filter and organise your dogs list

This new release allows breeders to organise and filter dogs with a few quick taps of your fingers. You can personalise your Dogs List with advanced filters, making it easier than ever to find exactly the information you need, when you need it.  

Learn more. 

Introducing Breedera Blueprint

This year also saw the launch of the Breedera Blueprint, giving our users a full breakdown of our latest feature releases, plus a sneak peek at what the future holds for Breedera. 

Our community of dog breeders are the backbone of Breedera and have helped shape our technology from the very beginning. So, it’s important for us to keep you in the loop with what’s happening in the app and what you can look forward to.  

The Breedera Team

Launching the Breedera Ambassador Program

We’re heading into 2025 with great plans to further strengthen our partnerships with breeders and experts in the industry.  

One part of this is the launch of our Breedera Ambassador Program to recognise and support breeders who are leading the way in responsible breeding practices. Our ambassadors are passionate, knowledgeable and committed to sharing the Breedera mission. 

Interested in becoming an ambassador? Learn more here. 

Thank you for an amazing year!

This year has been full of growth, innovation and connection with the breeder community across the UK and Europe – and we couldn’t have done it without you.  

As we look ahead to 2025, we’re excited to continue supporting you with tools, resources and insights that make breeding even more rewarding. We’ve even got plans to venture across to the US, where we know a lot of you are based (shh, that’s a secret!).  

Stay connected with us on our online dog breeding community, Instagram and, of course, the Breedera app for updates, tips and exciting new features in 2025. 


Disclaimer:

*The information provided in this article is for general informational purposes only and is not intended to be a substitute for professional veterinary advice, diagnosis, or treatment. The content shared here is based on thorough research, personal experiences and the collective knowledge of the dog breeding community.

While we strive to offer accurate and up-to-date information, the field of veterinary medicine is constantly evolving, and individual cases may vary. Always seek the advice of a qualified veterinarian with any questions you may have regarding your dog’s health or well-being.

Breeder record keeping, made easy.

  • Track weights, feeds and treatments
  • Plan heat cycles and estimate whelp dates
  • Printand share records and charts

Download Free Today

Stay organised, track progress, and raise the happiest, healthiest pets.

Scan QR code or search Breedera
on the App Store

Calming the chaos of breeder life

Breedera gives you peace of mind that all your essential breeding records, health history and buyer information are in one easy-to-access place.

Helpful Links

Features & pricing

In partnership with:

Pet Industry Federation logo

Part funded by ERDF and Northern PowerHouse