Breedera Founder and CEO Mike White is a panel speaker at this year’s Petcare Innovation Europe. 

Petcare Innovation Europe is returning to Berlin from the 4th-5th June 2024, bringing together everyone in the pet care industry, including industry leaders, startups, consumers, health investors and retailers.  

We’re thrilled to reveal that Breedera will have the opportunity to speak at the event.  

Improving pet adoption through innovation

Breedera’s Mike White will appear alongside Lorna Winter, Co-Founder and Head of Training at Zigzag Puppy App to discuss “Improving Pet Adoption through innovation in pet acquisition training and daycare platforms”.  

The session aims to identify the current barriers to pet adoption and ownership in Europe and look at ways in which we can improve the process of increasing pet ownership.  

Breedera’s role in petcare

“Breedera’s mission, aiming to relieve administrative burdens for dog breeders while promoting animal welfare and responsible ownership, provides a unique lens through which to explore the topic of pet ownership,” Mike explains.

“Breeders, supported by platforms like Breedera, can play a pivotal role in educating owners about the long-term commitment of pet ownership, further addressing this issue.”

Mike White, Founder of Breedera

About Petcare Innovation Europe

2024’s Petcare Innovation Europe is set to be the biggest yet – with 300+ execs, 130+ startups, 40+ petcare consumer and health investors and 60+ retailers expected to attend.  

“It’s an absolute honour to be invited to speak at Petcare Innovation Europe. As we always say, breeders are the linchpin of the petcare world. Without responsible breeders, we wouldn’t be able to welcome happy, healthy and socialised pets into our homes.  

“Attending events like Petcare Innovation Europe helps us give a voice to our dog breeding community and highlight their vital work to the industry, which we feel is often overlooked.”  

Learn more about Breedera here.

Find out more about Petcare Innovation Europe here.

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